Tablets and online video marketing

How does your website look on a tablet? More importantly, how does your video look? Read: http://www.business2community.com/mobile-apps/the-rise-of-the-tablet-what-does-it-mean-for-online-video-marketing-0173302 They say tablets will overtake desktop PC’s in 2012 and that already 22% of us own a tablet.  It’s already Mid May and I find it hard to believe they’ll overtake desktop PC’s …

Utilizing Facebook to Build a Name

A very nice read on tips and tools to fully utilize facebook for building and driving a brand. http://www.problogger.net/archives/2010/07/01/5-ways-im-using-facebook-to-drive-traffic-build-brand-and-increase-reader-engagement/comment-page-3/#comment-4849227

Branding Your VIDEO!

Hot Chicks Playing Tennis If you fell for the link above then… READ THIS! http://techcrunch.com/2010/04/26/ge-youtube-howcast-hot-chicks/ Good article. Very interesting. Branding can absolutely be achieved online via video. Viral videos are an interesting enigma and somewhat of a crap shoot as to their effectiveness. Depends primarily on their content and most …

Digital Display Advertising On The Rise

http://www.directtrafficmedia.co.uk/News/news/news/nielsen_release_fourth_screen_video_advertising_figures_74145221396.html A very interesting yet not surprising trend! Digital display advertising continues to expand. My question is what percentage of these types of advertisers are using existing creative content and what percentage are developing new content? In smaller markets there seems to be less flexibility among the mediums. Done In …