Excerpts from the article posted by Business2Community.
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"No matter what business you’re in, sooner or later you will be challenged by a rival brand. Or you might enter a market with a long-established brand. Most industries have multiple brands competing for control of the market. In business rivalry it’s often the brand with the most powerful marketing that is most successful. So if you have a close rival in your market, how can your marketing team give you the edge?"