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You wouldn’t produce a TV ad that would never run – Why invest in a Web video without ensuring it can be found:
The results from your video production efforts should include Video Search Engine Optimization (VSEO).
Video is 53x more likely to generate first page results: Google has indexed over 1 trillion unique URLs and with over 3 billion hours of video watched each month your video can easily be lost in the noise. Over 90% of all Internet activity originates with search engines.
With results now including video clips, optimizing your Web videos is a critical step to increase ROI. A BrightRoll survey shows 64% of businesses feel video advertising is equally or more effective than TV ads. 87% of those said video was more effective than display advertising, with 70% of online visitors watching video.
VSEO strategies should be geared around two objectives:
1. Wide distribution of your videos across multiple online video platforms.
2. Optimization of your associated video files for improved visibility in the search engines.
These two primary strategies of VSEO include ensuring the wide distribution of your online video across multiple channels and properly optimizing your files to promote search engine rankings. Together, these VSEO strategies boost the viewership of your video and supply a jolt that can help deliver ROI for your Web video initiatives.
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