Digital Display Advertising On The Rise

http://www.directtrafficmedia.co.uk/News/news/news/nielsen_release_fourth_screen_video_advertising_figures_74145221396.html A very interesting yet not surprising trend! Digital display advertising continues to expand. My question is what percentage of these types of advertisers are using existing creative content and what percentage are developing new content? In smaller markets there seems to be less flexibility among the mediums. Done In Sixty Seconds currently works with digital displays such as Fuel View to create content for their client base.