Online Video Expectations

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126633#comments Good article and good conversation all around. Definitely agree with the viewpoint that placement is key. We produce content for both television and web and each is used differently by the agencies. Web still seems to be more geared toward providing information where as TV is still about "selling something" so whether or not you have good content (which I'd recommend!) if its not in front of the right audience who cares. This also explains the appearance of more demographic specific video sites such as streetfire or howcast.

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