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Display Advertising Trends for 2010

Great article from EConsultancy Has online advertising rebounded from the recession? If not, things are definitely picking up. According to the Internet Advertising Bureau and comScore, digital advertising is performing better than last year. What's more? Display advertising is starting strong. The sector hit record revenues in the first quarter of 2010. Which leaves a question: Have display advertising's woes been unfairly tied to the recession? It's certainly fashionable in some circles to slam the often ignored banner ad unit. But as corporate sectors begin to get their sea legs back, advertisers are putting money back into display. Perhaps more surprisingly, they're pouring dollars into the often ridiculed display inventory on Facebook's social network. According to the Interactive Advertising Bureau and PricewaterhouseCoopers, internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010. That's a 7.5% increase over the first quarter of 2009. David Silverman, PricewaterhourCoopers' Assurance partner, says: “We are seeing continued signs of an improved economy and interactive advertising market," said “The media industry —like the economy as a whole—saw tremendous challenges this past year, and uncertainty about the recovery remains. However, entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.” READ MORE:

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