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A recent article on Business 2 Community features 6 experts discussing how BEST to spend $5000 on marketing. We'd briefly like to highlight some of their points but instead of $5000 what if you could spend $500?
Share-Worthy Video Content: Most agree that a budget should be allocated to content creation. One expert confesses he'd put $ into video for blogs but is worried about what quality can be had with such a limited budget.
Another agrees that ALL of the budget should go to professional video production claiming "content achieves more than any fancy SEO trickery and, in my case, producing quality content is more a factor of time, than money.
Invest In Brand-Building: Another interesting idea was to invest in brand building where it was argued "putting the investment towards content creation, SEO, or any other marketing is not a long term investment that will last, but a brand lasts. Anything else could generally be copied by others and does not provide any sort of advantage over the competition."
So if you could start builing your brand with professional "share-worthy" video content starting as little as $500 would you be interested?
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