That is absolutely insane! So microsoft is developing a system to capture a viewers image and recognize gender in order to autoplay related ads? Wow. Whole ‘nother level. Excerpt from article: “According to the Ad Cult blog, “Engineers at Microsoft Corp. have developed a prototype advertising system that uses a …
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Asking_the_Tough_Questions_About_Your_Digital_Signage_Content-767.html Great perspective for all you digital signage folks out there. Remember, DISS can easily be formatted for digital signage applications and provides a great value for live content versus static picture shows that are all too often the primary form of content on digital signage. Call us up about …
Great article from EConsultancy Has online advertising rebounded from the recession? If not, things are definitely picking up. According to the Internet Advertising Bureau and comScore, digital advertising is performing better than last year. What’s more? Display advertising is starting strong. The sector hit record revenues in the first quarter …
http://www.directtrafficmedia.co.uk/News/news/news/nielsen_release_fourth_screen_video_advertising_figures_74145221396.html A very interesting yet not surprising trend! Digital display advertising continues to expand. My question is what percentage of these types of advertisers are using existing creative content and what percentage are developing new content? In smaller markets there seems to be less flexibility among the mediums. Done In …
