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DIY Video Production Advice


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Do-it-yourself is a very popular theme these days when it comes to Pinterest, but it’s a little different when it comes to producing an explainer video. Creating your own explainer video can be cheaper but it puts all the pressure on you and requires a lot of time. If you’re going the D-I-Y route, it’s important to remember a few key points when it comes to content. Try to focus more on entertaining and educating your viewers instead of being too promotional or pushy. The script is the most important part, make sure to do your research when targeting your audience. Keeping your audience's attention is a tricky thing to do when your explainer video is too long. A good rule of thumb for video length is anywhere from 30- 120 seconds. You don’t want to overload your audience with information or long lists, so pick the most important points and focus on those. You’ll also want to keep your audience engaged, not bore them so always keep in mind what your audience wants to learn. Don’t worry about going “viral”. If you provide a clear informational message that appeals to your target audience your mission is accomplished and you may go viral either way! If you’re struggling with brainstorming creative ideas for your explainer video, talk to a production company and see if they have any suggestions, after all they are the professionals. Be sure to read our checklist below for more technical tips and DIY video production advice.

Please enjoy the free information below and as always, if you need help with video production or additional services just give us a call 888.528.1999. Advice is always FREE.


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If you decide to take the do-it-yourself approach when making an explainer video try to avoid these 5 mistakes that most businesses make. The first mistake is poor camera work meaning you have shaky camera footage and aren’t properly focused on your actor. The second mistake is poor quality lighting because it will make you look amateur. The third mistake is poor audio, it is extremely important to use high quality microphones. The microphone on your smart phone will not cut it. The fourth mistake is don’t be boring which doesn’t necessarily mean you have to be funny but it is important to be passionate in your video. If you want your audience to be interested use the right amount of visuals and music that is fitting. The last and final mistake is not doing video at all. Video is a great way to grab your audience’s attention and keep them informed and up to date with your new products..

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