Social Pressure! Use stats, testimonials, opinions & event footage in your media marketing VIDEO. Excerpts from the article: Vox pops & testimonial videos These types of video production basically constitute word of mouth recommendations on video. This is an extremely powerful tool, assuming that the testimonials are authentic – do …
Whenever we go to a website for the first time, we always look for a reason for us to care about what they’re doing. This piece nicely talks about the importance of people caring and being concerned with what is on a website. http://www.jimkukral.com/people-are-desperate-to-care-about-something-is-it-you/
This is a nice little article on 5 easy tips to help develop content. Enjoy! http://www.sme-blog.com/small-business-checklists/top-5-tips-for-writing-content-for-a-small-business-website
This is a great article on how we think about engaging the online community. There is a great diagram everyone should check out! http://doteduguru.com/id5360-calculating-engagement-what-do-they-want.html/comment-page-1#comment-14384
