Businesses are looking to change the way they target their audiences. 87% of the companies in a recent survey are currently or will soon use content marketing to improve web lead conversions. With video marketing being the most successful type of outsourcing, companies realize that this strategy helps them reach diverse audiences in a more engaging format. Category-specific news content such as what you are watching right now, drives traffic to your website increasing both SEO and social media marketing. With this strategy in mind 49% of companies surveyed now look for service providers who can deliver high-quality content that appeals to prospects. Online video marketing is open to everyone including start ups who have used it to launch their brands. It’s ability to withstand time boundaries, unlike traditional tv advertising, leaves plenty of room for originality and exploration.
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